Randall Munroe left NASA in 2005 to start up his hugely popular site XKCD 'a web comic of romance, sarcasm, math and language' which offers a witty take on the world of science and geeks. It now has 600,000 to a million page hits daily. Every now and then, Munroe would get emails asking him to arbitrate a science debate. 'My friend and I were arguing about what would happen if a bullet got struck by lightning, and we agreed that you should resolve it . . . ' He liked these questions so much that he started up What If.